I don’t care how many people tell me that marketing on the internet is the way to go, the only way to be seen and to attract clients; I still think the good old fashioned way of building relationships is the way to build your business and brand.
Relationships can be built in person or over the net. I am a member of a quite a few listserves, both professional and personal. The more you write to listserves, the more your name is know to other contributors. I go to conferences and it is fun to meet and greet other listserve ‘contributors’; I feel I already know them, and we have a conversation as if we have known each other for years.
Community involvement is also a relationship builder. A friend of mine celebrated her 70th birthday. I was delighted to be part of the party planning committee. It was a great success; we had over a 100 people show up. I met and befriended so many persons I would never have met otherwise.
I never realized that my updates on LinkedIn, Facebook and Twitter were being seen by my friends. Recently, I posted a remark about my children graduating and finding their place in life; ‘it was a joy’, I wrote. I had the greatest number of responses to that tweet. My professional tweets never solicit so many responses!
I am still trying to walk the tightrope of being real onlinem and yet not revealing personal details that would jeopardize my clients and friends.
See you in my next blog.
Nalini S Mahadevan, JD, MBA
Attorney at Law
Copyright 2011. All rights reserved.
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