Retweet, Klout, whatever!

I better start Twittering more often!!! I put my Twitter name ‘lawspeak’ into www.klout.com. But I was not recognized! I am not surprised, after all I need to have a million followers to have ‘klout recognition’.

Klout.com is a website that measures how influential you are on a scale of 0-100. It recently offered the most influential people (influencers) a free ride from LA or SFO to Toronto on Virgin Atlantic. Needless to say I was not a rider. But then Obama was trumped by Mashable, a social network news site. That begs the bigger question: do I really need to be an ‘influencer’ to get business? An article on Wall Street Journal said that B to B companies are finding it hard to find Facebook friends. Friends are how you become an ‘influencer’ on Facebook.  You know my experiences with Facebook from one of my past entries.

To become an ‘influencer’, identify your client. Who is your customer? If it is the ultimate consumer, then Facebook may be a great option. Encourage and make friends, promote your page. If your clients are other businesses, maybe Facebook is not your best option. A friend of mine is a thought leader–he twitters. Recently, Karl Rowe wrote that he wants to follow my friend. Maybe Twitter is better suited to thought leaders rather than consumer oriented businesses like me. I don’t know about you, but I find it hard to put fabulous thoughts into 140 characters. I am too busy writing for my clients, my law school class, my bar journals and my speaking engagements. Hey, there is a thought! I should just write about my activities. But my action plan is more old fashioned. Network in person, and then selectively use online media. I haven’t fully joined the online bandwagon yet.

However, you should still become my friend on Facebook

See you in my next post.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2010.  All rights reserved.

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Facebook for Lawyers

Facebook… what can I say. I think it’s needed to grow business. More of my clients are online and almost none use paper directories. Just de-linked myself from the yellow pages. All my friends are on Facebook, even if they see each other 3 times a week. My secretary tells me that she checks her page every day, and my students in law school are checking email, Facebooking, Twittering and blogging their way through class. My blog goes out to my Facebook, Twitter and Linkedin accounts. So let me join the pack. But setting up a Facebook (FB) page is a different story, and one that is not so easy.

I had a personal page which I never used, but which was linked to my office email address. I had to delink the personal FB profile and set up a new law firm page on FB Pages, another animal of the same stripe. Many trials and errors and several confirmations later, I think I am successful. Now I have uploaded a new picture of me. Whew! Why do they make it so difficult to set up, yet release and track our private information?

For starters, create a profile associated with the FB Page for your business, not a personal profile. Sounds simple, but after a few tries we got it. Rather Ms. Ashley, my secretary, was the architect. For people associated with law, FB has some pitfalls. Lawyers can unwittingly create a client attorney relationship by just answering questions posted on their FB wall. The definition can be quite subjective, depending on jurisdiction and the recipient. It also means that by answering questions, the lawyer could be breaching confidentiality. Like the old ad line, “Show me the beef”, lawyers are required to factually support their prowess; no puffery allowed. Also, lawyers cannot answer legal questions outside their state(s). If you are in federal practice like immigration, that may be a different situation. I cannot invite you to be my friend if I want to target you as a client. It is called solicitation. I cannot join a chat room or an online discussion of the law, because I would be inadvertently creating legal expectations and client relationships with the participants. I want to be careful of witnesses, and careful of disclosing confidential information or prejudicing potential jurors. So now you have my reasons why I haven’t friended my waiting friends on FB. If I try to correct the record, Google and Yahoo keep electronic record of all posts. None of the posts to any social media are private. Immigration officers routinely surf FB, Linkedin, Twitter, Google and Yahoo, for information on the applicant. So do employers and potential life partners! Hey, so do college admission officers! This is true of family law, criminal and any other branch. And you thought it was only the CIA looking for Osama. In the old days, articles and messages from professionals went through a vetting process. Now anyone can and does publish. Relying on information on the web and social media can be risky. So after sounding like the doomsday oracle, I am still on FB and Twitter and Linkedin, but with all the caveats!

See you in my next post.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2010.  All rights reserved.

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Identity Theft

Was a victim of identity theft


I met a friend yesterday who told me that his identity was stolen a few weeks ago. Then a friend’s daughter from Cleveland told me the same thing.  I too was a victim of identity theft a few years ago. The thief changed my address and charged 20K to my card. Not a pleasant experience. The bank seemed to think it was my fault. I had to file an affidavit that I had not stolen my own credit card!! Recently, I was at a gas station when I noticed the customer in front of me open their wallet and had their social security card and driver’s license on either side of their wallet in all its shiny glory! I have read recent reports that affluent consumers and people with excellent credit could be at higher risk for identity theft. So here are my thoughts on the subject of what to do and how to prevent it.

Of course, please do not carry your social security (SS) card in your wallet, nor a copy of the card. If your SS # has been lifted, get a new SS # from the Agency. See Social security and Identity Theft, for more information on this subject. Don’t write your PIN number on your check cards. Find a number you can remember and memorize it. Don’t use your birthdate or your anniversary or your children’s birthdays as PIN numbers. Thieves find these easy to locate. Make photocopies of your credit cards. If your wallet is stolen or your identity stolen, make a police complaint and obtain the complaint number.  Report it to the credit reporting agencies at Experian fraud alert, Equifax, and Transunion.  Their phone numbers are Phone: 800-525-6285 or: 404-885-8000 (Equifax); and Phone: 888-397-3742 (Experian) and Phone: 800-680-7289 (Transunion). In general, a fraud alert for 90 days or 7 years is a good start to prevent further thefts or even to prevent one. You can also freeze your credit, so that no one including you can open a new credit card or other line of credit without alerting you. Your financial institution also has paid services to alert you to changes. If you are going out-of-town, don’t alert your followers on Twitter, Facebook and other social media! Thieves are followers too! Military active duty personnel can make an active duty fraud alert posted to their file. File a security alert or victim statement with all national credit bureaus; inform each creditor, document all the contacts (names, telephone numbers, dates, times, subject/details of your talk with the creditor’s representative). Every creditor has a different process, so make sure you understand what is expected of you. Above all make a note of the details. Follow up on the phone calls and keep the notes in a file so that you can monitor your credit cards and accounts when a new fraud shows up. You can add an Extended Fraud Victim Alert to your report by submitting a copy of a valid identity theft report that you have filed with a Federal, State or local law enforcement agency. An Extended Alert will remain on your report for seven years. When you get mail, shred or tear up credit card solicitations, review your credit report every 6 months, pay attention to your credit card transactions, do not leave your mail unattended in a public place, keep track of when statements arrive, better yet, let your statements come to your email inbox. Don’t give out personal information over the phone, and don’t list your phone number. Electronic: Install firewalls and internet anti virus software, don’t open emails from unknown senders, don’t use public computers to search your personal email accounts and bank accounts. Change your passwords periodically. At work, avoid leaving your handbag or wallet on your desk or unsecured, sensitive documents like bank and pay stubs should not be placed in plain view for all to see. Above all, do not send your social security number over email.

Be safe, and see you in my next post.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2010.  All rights reserved.

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