Today many businesses have multiple social media outlets: Facebook, Twitter, Linkedin, blogs. I have read that to make my updates easier, I must link all my social media so that one post to one media is published to all the other media outlets.
For instance, this post will go out to my Facebook, Twitter and Linkedin profiles. Do I want this? Are all the audiences for these outlets the same?
This is a question I did not ask myself before last week. This week I am talking to my class, law practice management about marketing business. I had a speaker to talk about social media ethics. Craig Moore spoke about using Facebook and Twitter to connect with clients.
This got me thinking: why speak about the same topics on all the social media feeds? So now my plan is to explain my thinking on social media platforms, such as Twitter and Facebook in greater depth on this blog.
I have decided to speak on different topics on Facebook and Twitter because the audiences are different. Linkedin is more corporate, while Facebook is a social website; Twitter is instantaneous.
Decide for yourself. Differentiate to stand out.
See you in my next blog.
Nalini S Mahadevan, JD, MBA
Attorney at Law
Copyright 2011. All rights reserved.
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