Google+

My daughter sent me an invitation to Google+. At first glance it seems to be a mixture of Facebook and LinkedIn, and you can post updates like twitter. I added photos from Picasa and made them public. I separated my friends into acquaintances and close friends with whom I hang out with every weekend. I also separated other ‘friend’ groups, and my family to ‘near and dear’ and extended family.  resumably I can send targeted comments and have different sharing settings.

Google+ says it is a work in progress and that like gmail, it is being rolled out slowly. I was able to upload my pictures from Picasa and photos from my album very easily. But I was a little wary of sharing my Picasa photos or making them public.

Get this: I can video conference with 10 friends on Google+. It is called ‘Hangout’. All my google services are being loosely connected together in one spot. I discovered one of my friends had 42 friends already and her friends became my friends! No asking permission.

I also added topics of interest (Sparks) to my profile. Easy! Just searched and voila, added! Now I get streams of info on topics such as gardening, immigration law and news.

The groups called circles means more privacy than Facebook, where everything I say is sent to my friends and friends of friends. So I would manage the circles very carefully. I never forget that the internet is forever.

See you in my next blog.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2011. All rights reserved.

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Marketing Your Law Practice Part II

I don’t care how many people tell me that marketing on the internet is the way to go, the only way to be seen and to attract clients; I still think the good old fashioned way of building relationships is the way to build your business and brand.

Relationships can be built in person or over the net. I am a member of a quite a few listserves, both professional and personal. The more you write to listserves, the more your name is know to other contributors. I go to conferences and it is fun to meet and greet other listserve ‘contributors’; I feel I already know them, and we have a conversation as if we have known each other for years.

Community involvement is also a relationship builder. A friend of mine celebrated her 70th birthday. I was delighted to be part of the party planning committee. It was a great success; we had over a 100 people show up. I met and befriended so many persons I would never have met otherwise.

I never realized that my updates on LinkedIn, Facebook and Twitter were being seen by my friends. Recently, I posted a remark about my children graduating and finding their place in life; ‘it was a joy’, I wrote. I had the greatest number of responses to that tweet. My professional tweets never solicit so many responses!

I am still trying to walk the tightrope of being real onlinem and yet not revealing personal details that would jeopardize my clients and friends.

See you in my next blog.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2011. All rights reserved.

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Opening a Virtual Office

Starting a new business and want to look professional? Rent a virtual office. That is what many businesses and professionals are discovering. A virtual office gives you a live voice to take messages, a receptionist to take delivery of mail and a professional place to meet clients and customers. If you are working from home and cannot meet clients/customers there, this is a great way to office on a shoestring. Some office buildings charge slightly extra to put your company name on the listings in the building. You could also use the phone number as your own in the directory. You can book a conference room in advance for meetings, presentations and slide shows. A great idea for professional women working from home who cannot meet clients for safety and privacy reasons. It is economical too! So of course there had to be one jurisdiction that hates the idea. 

In New Jersey, lawyers are not allowed to use virtual offices because it violates the State rules of professional responsibility. Lawyers in New Jersey must be available to clients to answer questions posed by courts and clients. Lawyers practicing out of their homes in New Jersey can still practice there as long as they can meet clients at home. For more details, click here. The question is, what about cities which don’t allow the business to put out a shingle? I live in one such city in Missouri, part of the reason I considered a virtual office. Part-time attorneys and part-time business owners may also like the idea of a virtual office. Such a pity that New Jersey has to be so ‘stone age’.

See you in my next post.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2010.  All rights reserved.

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