Marketing Your Business

I started a book review for Bar Association of Metropolitan St. Louis, a lawyers’ association in St. Louis, MO. Their URL is http://www.bamsl.org. It is a great way to improve visibility and read books at the same time! This time I read ‘Eat Pray Love’ by Elizabeth Gilbert. Next time I will review ‘China, a History’, by John Keay. He has also written a book about the history of India, which I am also planning on reading and reviewing.

Now I am involved in promoting immigration education topics for lawyers, for the American Immigration Lawyers Association. I am speaking at a seminar about immigration for lawyers who don’t practice in the area. All these ideas are to promote your visibility and expertise in a way that showcases what you know. Above all, I have learned to deliver content relevant to the audience. You need to engage the audience through meaningful content relevant to their needs. Another way to promote visibility is to join as many social media outlets as you can and link the outlets to your website. YouTube, Facebook, MySpace, Twitter, PRWeb, etc. You can add content simultaneously to all these outlets using Tweetdeck or Ping.

See you in my next post.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

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