I better start Twittering more often!!! I put my Twitter name ‘lawspeak’ into www.klout.com. But I was not recognized! I am not surprised, after all I need to have a million followers to have ‘klout recognition’.
Klout.com is a website that measures how influential you are on a scale of 0-100. It recently offered the most influential people (influencers) a free ride from LA or SFO to Toronto on Virgin Atlantic. Needless to say I was not a rider. But then Obama was trumped by Mashable, a social network news site. That begs the bigger question: do I really need to be an ‘influencer’ to get business? An article on Wall Street Journal said that B to B companies are finding it hard to find Facebook friends. Friends are how you become an ‘influencer’ on Facebook. You know my experiences with Facebook from one of my past entries.
To become an ‘influencer’, identify your client. Who is your customer? If it is the ultimate consumer, then Facebook may be a great option. Encourage and make friends, promote your page. If your clients are other businesses, maybe Facebook is not your best option. A friend of mine is a thought leader–he twitters. Recently, Karl Rowe wrote that he wants to follow my friend. Maybe Twitter is better suited to thought leaders rather than consumer oriented businesses like me. I don’t know about you, but I find it hard to put fabulous thoughts into 140 characters. I am too busy writing for my clients, my law school class, my bar journals and my speaking engagements. Hey, there is a thought! I should just write about my activities. But my action plan is more old fashioned. Network in person, and then selectively use online media. I haven’t fully joined the online bandwagon yet.
However, you should still become my friend on Facebook.
See you in my next post.
Nalini S Mahadevan, JD, MBA
Attorney at Law
Copyright 2010. All rights reserved.
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