Celebrating My 100th Blog Post

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Marketing My Business Part II

Today many businesses have multiple social media outlets: Facebook, Twitter, Linkedin, blogs. I have read that to make my updates easier, I must link all my social media so that one post to one media is published to all the other media outlets.

For instance, this post will go out to my Facebook, Twitter and Linkedin profiles. Do I want this? Are all the audiences for these outlets the same?

This is a question I did not ask myself before last week.  This week I am talking to my class, law practice management about marketing business. I had a speaker to talk about social media ethics. Craig Moore spoke about using Facebook and Twitter to connect with clients.

This got me thinking: why speak about the same topics on all the social media feeds? So now my plan is to explain my thinking on social media platforms, such as Twitter and Facebook in greater depth on this blog.

I have decided to speak on different topics on Facebook and Twitter because the audiences are different. Linkedin is more corporate, while Facebook is a social website; Twitter is instantaneous.

Decide for yourself. Differentiate to stand out.

See you in my next blog.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2011. All rights reserved.

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Marketing Your Law Practice Part II

I don’t care how many people tell me that marketing on the internet is the way to go, the only way to be seen and to attract clients; I still think the good old fashioned way of building relationships is the way to build your business and brand.

Relationships can be built in person or over the net. I am a member of a quite a few listserves, both professional and personal. The more you write to listserves, the more your name is know to other contributors. I go to conferences and it is fun to meet and greet other listserve ‘contributors’; I feel I already know them, and we have a conversation as if we have known each other for years.

Community involvement is also a relationship builder. A friend of mine celebrated her 70th birthday. I was delighted to be part of the party planning committee. It was a great success; we had over a 100 people show up. I met and befriended so many persons I would never have met otherwise.

I never realized that my updates on LinkedIn, Facebook and Twitter were being seen by my friends. Recently, I posted a remark about my children graduating and finding their place in life; ‘it was a joy’, I wrote. I had the greatest number of responses to that tweet. My professional tweets never solicit so many responses!

I am still trying to walk the tightrope of being real onlinem and yet not revealing personal details that would jeopardize my clients and friends.

See you in my next blog.

Nalini S Mahadevan, JD, MBA

Attorney at Law

www.lawyersyoucantalkto.com

Copyright 2011. All rights reserved.

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